e.l.f. Flawless Satin Foundation, Lightweight & Medium Coverage, Semi-Matte Finish, Vegan & Cruelty-Free, Alabaster, 0.68 Fl Oz (20mL)

My foundation, that I used for years, was discontinued. I have been doing without for a long time, mostly because it is a pain to look for new makeup. I like what I read about the e.l.f. products and thought I'd give it a try. What I LOVED most is that the small tubes and jars are the perfect "try me" size and very affordable. Great marketing strategy. I was able to buy 6 different shades so I could try them at home. I was actually surprised at how much foundation is in each tube and jar. I guess that I chose wisely because most of the shades I picked would have worked, but the best was the "Pearl" shade. I have light green undertones to my skin. This shade helped even out my skin and give it a consistent tone. I used my regular face cream a few minutes before applying the makeup and it went on so smoothly, without feeling cakey or dry. It lasted all day, in hot weather, and I still had a "glow" to my skin. It worked really well with my powdered blush. I have slightly oily skin, but do not like the feel of matte foundation. This foundation was a great compromise for my skin type. This will be the foundation I use forever...or until they discontinue it.

I absolutely love ELF this foundation was a winner unfortunately, I chose one shade too dark so I could only use it apparently, but the coverage was phenomenal, especially under the bags and in my eyes I highly recommend all elf products they’re affordable through high-quality and the best part is once you’ve done your make up you feel absolutely beautiful

Soo...I'm cheap. Not sorry 🙃! I never fall for those social media products. Ever. Until Il Makiage foundation. Only because my beauty struggle in life has been finding the right shade for me. And this time my struggle overpowered my cheapness, lol. So I order the product and lo and behold. It's true. It matched me flawlessly. The only thing is that the coverage is for younger people. It's thick and drying and I'm old, thats not gonna work for me. So I returned it, but now that I had that knowledge in my arsenal of knowing what shade fit me, I went online and found a website called Findation . com that matches you with your same shade in almost any other brand, to other other brands. It pulled this one up and knowing ELF is affordable, I figured I'd start with this one. I've never used ELF foundations and sure enough my shade was not sold in most stores :/ . So I ordered here and tried it. It ALSO matched perfectly!! It has light, silky, buildable coverage great for my skin. The whole time I had been using more orange based foundations, not knowing I actually had a cool pink undertone. The only drawback is, although I'm older, I'm not 80, and the smell reminds me of the cheap perfume Grandma wore in the 80s only because it was cheap. I'll try it for a while and see if I can stand the smell, but it does stay on the product for about an hour after applying, so if it bothers me enough ill finish this bottle but go back onto the website and find the next affordably priced foundation. So for anyone else that has had this struggle, take one of those new online quizzes to find your right shade like on Il Makiage, take your match and go to Findation . com, and choose a brand that you are comfortable spending your money on. If you already have your matching shade but might be struggling with the price of your brand, try going to that website to find a lower priced product. As for ELF, its non-drying, light, buildable coverage is absolutely wonderful, I don't regret purchasing it. I'm so happy I have my matching shade in an affordable brand! But if you are sensitive to perfumes, please skip it, it's very strong. To ELF: your product is fantastic, but please take out the perfume or use something more subtle so more people might enjoy your brand.

I’m really impressed with this e.l.f. foundation. It provides great coverage while still feeling lightweight on the skin. The finish looks smooth and natural, not cakey at all. It blends easily and lasts throughout the day without feeling heavy. The price is very affordable for the quality you get. I would definitely recommend it and purchase it again!

Things to keep in mind when reading my review: I’ve recently gotten back into makeup so I’m currently still experimenting and learning. My face is oily with some texture. What I like about it: Price point is hard to beat. I got my shade for $3. It’s vegan and cruelty free, which is important to me. I wouldn’t have bought it otherwise. The color I got is an amazing match for my skin. I’m very pale and historically it’s been hard to find a foundation that matches my skin tone. This one looks perfect to me. Another thing I like is that it really evens out my skin tone and it’s buildable coverage wise. Feels okay on the face. I haven’t noticed any irritation yet and my sensitive skin appreciates that. After it fully dries it doesn’t seem to transfer very much. What I don’t like: The smell. I’m sensitive to smells. I prefer to wear unscented makeup for that reason. If I had realized this had a fragrance, I would not have bought it. Another reviewer said this smells like baby powder and grandma. They were right. It really gives “old lady.” Which is totally fine, but it’s not my thing. Maybe if the fragrance was barely there I wouldn’t mind it, but I still wonder why they even put fragrances in makeup anyways. It really seems to highlight my texture which is not a look I was going for. Maybe if I primed my face with something before this foundation it wouldn’t be an issue, however, I am more of a foundation minimalist (I typically don’t wear any foundation at all) so I was hoping to be one and done. I’ve only been wearing it for around 45 minutes and my oily-ness is already starting to come through. I want to leave it on longer to see how it holds up in a few hours, but the scent is making my eyes and nose water, so I’m afraid I have to wash it off before I can find out the longevity. Overall: It’s probably a great starter foundation, but please make it unscented.

I was super skeptical about this foundation because I am in my 50s and skeptical of ANY foundation. They were always kind of cakey and heavy for my tastes, but I had good skin and could get by without foundation for a couple decades. BUT my skin is not what it used to be, and I just moved to a new climate and my skin is not adjusting well. I have weird red splotches on my cheeks and chin, but my eyes look sunken because the skin under my eyes is kind of sallow and just not normal. Also, and how fun is this?, my formerly normal skin has become dry and even kind of flaky on my forehead. So with this horror show happening on my face, I thought I would give a foundation a try again. I haven't bought it, as I mentioned above, in at least twenty years, so I really didn't know what to look for or what to get. But everywhere I looked, people were raving about Elf, so I popped on Amazon to read some reviews, and I was sold. I didn't do the whole looking for the right shade thing since my skin is very fair and not hard to match at all color-wise. I wasn't so sure about coverage, so I also bought some weird purple thing to quiet the red. Happily, I received the Elf foundation first because I don't need the purple powder (which seemed weird to me, but I did try it on the weekend, and it really did cover the red weirdness, so yay!). I only used the tiniest amount and kind of dabbed it on the red parts first, and then I used a foundation brush to blend it up down and around (and dabbed a bit more on my suddenly dry and flaky forehead), and I have to tell you, this is some amazing foundation! I have never seen anything like it; it's like ten years were just sucked off my face because it not only covers uneven skin tones but does a good job filling fine lines around my eyes and even moisturizing my forehead flakes to the point they disappear. And it lasts! Obviously, I don't touch my face during the day, but it lasted and didn't cake or get uneven at all. I really couldn't be happier. In fact, I just ordered a slightly darker color to try some contouring! So obviously, I would not only buy this again but am inspired to try more adventurous things to get just the look I want. Where has Elf been all my life? I can't wait to see if their other products are as fabulous because now I want new eye-shadows and a lipstick!

This is literally the best foundation I have ever tried. I’ve tried so many kinds, only to stop wearing them and have kept thinking foundation just isn’t for me, but not now. I have extremely dry skin, am 40 and have melasma that is pretty well lightened with my skin care. I’m fair skinned and starting to get a little redness on my chin and nose and have chronic dark circles around my eyes. I am very much into a natural makeup look and keep things simple, focusing mostly on my skin care regimen. However, this changed everything. It is buildable but can be put on light enough that it just blends so well into my skin. The satin finish is absolutely perfect and gives me a hydrated glow that looks so natural. I will now actually wear this on a regular basis, which I would have never thought I’d do with any foundation. I was even able to pick the right color online which is a miracle, but it matches perfectly! Finally, the price is the absolute best part. I was even starting to consider some very expensive foundations as options to try and this was my last effort with the affordable ones and man I’m so glad I did!

I keep trying all kinds of foundations for my 63 year old face (soon to turn 64). I don't look old yet but I definitely am getting some wrinkles. I've tried all kinds of foundations - cheap and expensive. They all left my face looking chalky and the lines in my face would really stand out. I decided to try this Elf brand - I bought two shades. One for the face and one for places I wanted highlighted more (like under the eyes). I was amazed at this foundation! For me, it went on really smooth and silky. It rubbed in effortlessly and it didn't leave my wrinkles looking cakey or gross. My face looked soft, dewy and nice. It has a very light but very pleasant aroma to it. I let my grown daughter smell it and she said, "Mmmmmm....that smells SO good! What is it?" The makeup looked good all day long. So, I'm here to tell you that I am now SOLD on this brand and I will use it from now on. And just as an aside, my husband and I started eating carnivore eight months ago and it has healed a *myriad* of things - so we feel and look a lot better! It's like the clock has been turned back!

If you’re over 40 I want to minimize pores this foundation is absolutely flawless. It doesn’t dry up it diminishes fine lines and has medium coverage. I will buy it again and again. I highly recommend this product.

I love this product! It is amazing for the price. It stays on the whole day, looks quite natural, but still covers every imperfection on your face. Will be ordering again.

El producto es tal cual como lo han descrito en las reseñas de youtube. Es liquido pero al esparcerlo por el rostro da un efecto terso, suave, y muy ligero lo cual me encantò ya que por lo general las bases suelen sentirse pesadas al ser puestas. Al ser aplicado se seca inmediatamente y tiene excelente cobertura en el rostro. Verdaderamente lo recomiendo a cualquiera ya que por el precio la calidad es inmejorable.

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Been using this in the shade Snow for 2 years now. Love the price, the coverage, and the ease. I really don't know anything about makeup and first bought this two years ago due to the price and have used it ever since. Doesn't get cakey on my face and I don't even feel it, forgetting I'm wearing it most of the time. I work as a waitress long hours at a nightclub and it lasts all night, doesn't soak up sweat, and keeps me looking smooth and glowing! I also love the colour match to my skin. I have to say, however, that I did first buy it in-store, which is why it matches so well. I can only find this online now which is annoying for trying to guess what shade to buy when I tan and have been lucky so far, but it is a bit frustrating. This obviously doesn't affect the product but I did have to include that as a disclaimer for anyone who is seeking this product to try out a cheaper foundation when they're not well versed in makeup (the reason I also first bought it). Always try and find a match in person! As a product in itself, however, it works well for me. I only wish it weren't in a square glass bottle so I could thoroughly and easily get the last bit of product out so I can use it until the last drop.