Permanent Liquid Hair Color for Gray Coverage, Red

The hair color I’ve used for the past 15 years. It works great. Covers up my grays. Love the color

The real deal, wella does dry out hair some. Use sallys or pro store additives like bond or olaplex properly to help. Colors perfect. I buy these over and over.

This color seems to run out quickly and I got many compliments on this color as my skin is a cool tone. However, I am such a golden brown girl and have been for years and years that this color, although striking, is too much change for me. But I used it on myself and apparently my features pop more and I used it on my mom and she loved it! No wonder they run out of this color. I'd say give it a try especially if you're trying to get rid of too much blonde and get your hair back to looking healthier (it'll take some time to fade from the pigment) and use clarifying shampoo if you want it to fade and it's too much.

I have been using this color, along with the Light Copper shade to dye my hair for over a year now. This is actually the first time I've stuck with a color for that long. I really like Wella products and definitely recommend them.

I wanted a subtle ginger shade, and previously have found that my hair takes on bright red with dyes even using 8RG formulas. So, I mixed half and half of the Light Copper (a shade which in and of itself should be more orange than red!) and the Honey Gold with the appropriate developer. Mixing was challenging because the consistency was very runny, so at home dyeing with this is messy. It was closer to the desired ginger color I want, but as you see from the swatch, it still came out more reddish and brown than a light copper and gold combo realistically should have given. I'm still quite happy with the color and have gotten compliments, just which I didn't have to do so much chemistry for a subtle ginger.

First time using Wella colour and I am very pleased with the results. Reading reviews before buying I opted for a lighter shade than what I normally would use and the colour came out perfect. I mixed 1.5oz of 5RG Light Auburn and 0.5 oz of 6R Red Terra Cotta with 20 developer and the coulour came out as beautiful chocolate brown with a hint of red (my natural hair colour is dark brown with plenty of grey). Excellent grey coverage! Was a little freaked out when applied because it turned so dark almost black while processing but washed out great, no stained skin and no bleeding into the towel after a thorough rinse and conditioning. The brands I used previously not only stain the towels but also pillow cases until two washes after. So, no stains was a great bonus. And I didn't think I was going to like the liquid consistency but it's actually so much easier to apply and saturate the hair.

I have been using wella products for years. I am a former hairdresser so I have been doing my own color all these years. I like wella color charm because it delivers a great natural looking color. I use 1 Oz 20 strength Creme developer, with 2/3’s 8RG/729 Titan Red Blonde and last third I divide equally with 4/N 411 medium brown and 5RG/ 445 5 light auburn to achieve the color shown. After I colored my whole head of hair the first time, I only color the new grown in roots from there on. I leave on for 25 minutes. I find that when people color their hair this auburn color at home or rather any red color, it tends to look fake using this one product unless the natural hair is on the dark side. If it’s over white or gray, blonde, well, definitely doesn’t read well. With the medium brown added to it, it tones down the fake look. I’m 68 for reference and yes I do wear makeup and have good skin. But I think because of my realistic looking color and below my shoulder length hairstyle people think I’m around 55 thereabouts. I will color my hair as my mom did until I can’t and she did till she passed at 80. Anyway, great products and so easy to get on Amazon and even cheaper with auto replenish.

I have used this brand for years. It doesn’t leave my hair dried out after coloring, it fades subtly, not all at the roots at once.