Healthcare Marketing: Strategies for Creating Value in the Patient Experience

Outdated information (seriously, articles from over a decade ago talking about "health trends") is just the tip of the iceberg. Seriously, if you're buying this book then you're a part of UT Tyler MBA online program. It is laughable, I'm a few classes from graduating. I will never, would never recommend this program to anyone I know. The "teachers" are laughable, they have no responsibilities and no accountability. Videos provided are years old, often with very outdated information. Seriously, get your MBA from anywhere else, even if it's DeVry. Do not give UT Tyler your money. What a joke.