COLORCHARM Powder Hair Lightener | Up to 7 Levels of Lift | Dust Free | Packaging May Vary

I’ve been dyeing my hair since I was 12. I’m almost 40 now, and after decades of saying “I’ll never bleach again,” guess who ends up with $30 worth of tiny packets or some sad drugstore box bleach? Yep. Me. Every time.So recently I had a grown-up moment and finally decided to be smarter with my money. I bought the big 1lb tub of Wella ColorCharm Powder Lightener—because honestly, Wella has been one of my go-to brands for years, and buying the tub on Amazon is way cheaper than hitting up the beauty supply store like I used to in my reckless youth.I mostly use this for my “money piece”—you know, the part of your hair that screams look at me and gets a fresh fantasy color every few weeks. This bleach handles that job beautifully, lifting my dark brown (almost black) natural hair to a warm blonde in about 45–50 minutes. That red/yellow tone it leaves is perfect for the pinks, reds, and purples I usually use—it actually helps my fantasy colors pop.It also works well with other brand developers, but if you want smoother, more consistent results, I still recommend Wella’s developer. It just vibes better with the powder, like a good hair duo should.Of course, this is bleach—not a magic wand. It works best when your hair is in good shape. Trust me, I’ve ignored my own advice before and walked away with crunchy, straw-textured ends. That’s not Wella’s fault—that’s me thinking coconut oil can undo months of heat damage. (Spoiler: it can’t.)Pro tip: Mix it fresh, measure properly, and work in small sections. Bleach waits for no one. If one side of your head gets a 20-minute head start, rinse it first.All in all, this stuff delivers. It lifts reliably, doesn’t puff up like a science fair project, and hasn’t let me down.

Worked like a charm paired with the COLORCHARM 20vol developer for lightening my fresh, dark brown roots to the rest of my level 9 lightened hair! However, will cause extreme breakage if you apply it to already lightened hair. Nothing a bond-booster can't help with, but I would be extremely careful in application and avoid pre-lightened sections of hair as I did fry a small chunk of my level 9 lengths in the back because I rushed near the end of application (anyone who's done their roots knows the pain...) Wonderful product, 10/10 recommend!

For anyone looking to lighten their hair, this COLORCHARM powder really delivers. The lift I got was seriously impressive – exactly what I was hoping for.Easy to mix and apply, and it did the job quickly and effectively without any unexpected brassiness. Definitely a go-to lightener.

i use this for my blonde and always turns out amazing!

A go to bleach powder for high lift for all the bleach heads! Depends on what my hairs like id get the blue shock powder or this. I prefer the tub of powder because one pack for having a lot of hair isnt enough.

It works perfect.

I’m a black woman with brownish hair. I’ve tried every lightener in the beauty stores to achieve my blonde/ white look. Nothing worked until I found this!! My hair is piping and shiny . No damage!! I will be ordering this monthly!

I used this to bleach the knots on a human hair lace wig and this bleach left the knots the perfect color to look like scalp .. will be using this bleach on my wigs for now on… I also used it on the ends and a few sections for subtle highlights … love this bleach!