Bleach London Pearlescent Shampoo - Vegan & PETA-Approved, Iridescent Purple Toning Shampoo, for Blonde Hair, Colour Depositing, Fights Brassiness, achieve a bright Blonde - Paraben Free - (250 ml)

Love this shampoo. Have used it for years, gives my hair a nice subtle pinky/orange tint

I have tried nearly every purple shampoo under the sun!! I keep swapping and have paid stupid amount for the likes of Olaplex, Loreal and redken and none of them are strong enough! This one is absolutely brilliant! You only need a teeny bit and it goes a long way, real ash hue afterwards. It's fantastic

Really nice tone to this shampoo, my blonde hair now has a silvery pinkish hue to it just what I wanted.

This product works very well, my hair was looking brassy and dull, I left this shampoo on my damp hair for 20 mins and my hair is now shiny and pearly. I would recommend this shampoo over all other purple shampoos.

No issues

I have never bought a shampoo I have loved more! Gorgeous pinky pearly finish to blonde..don’t freak out..it’s fab! Lifts your dull hair and makes it a lovely pearl blonde! Perfection!

My daughter went with a friend to get two blondestreaks at the front of her hair came back and it was very yellow . Bought this from reading the reviews . And yes this is amazing it really took the yellow out in no time at all and looks lovely now.

Best toner iv ever had, don't use anything else now. Gentle on your hair and perfect results